Huron, South Dakota · Since 1941
We Measure Your Feet BEFORE We Sell You Shoes
At most shoe stores in this area, you're on your own: find your own size off the shelf and hope it fits. At Potter's, a real fitter measures your length, width, and arch first, then finds shoes built to actually support you. It's the same approach we've used since 1941.
What you get here that a big-box store doesn't
A real fitter, every time Before you try on a single shoe, someone measures your foot: length, width, and arch. Not a size chart, not a guess. An experienced fitter who knows your left foot and right foot aren't always the same size.
Brands built to last, not just brands on trend Birkenstock, Dansko, Naot, Keen, and more. These are brands chosen for support and quality construction, the kind you usually won't find at a big-box store.
Appointments before or after hours If regular store hours don't work for your schedule, call ahead. Potter's offers fittings before or after normal hours so you can still get properly fit.
Concierge shopping and special orders Don't live near Huron? Call and describe what you need. Potter's will pull options based on your size and history and ship them to you, free of charge. And if we don't have what you're looking for in stock, special orders are always welcome.
What a proper fit actually does for you
Your feet are the foundation for the rest of your body. When a shoe is the wrong length, the wrong width, or missing the arch support your foot actually needs, everything above it compensates. Your ankles roll slightly. Your knees absorb more impact than they should. Your hips and lower back pick up the slack. None of this shows up the first day you wear the shoe. It shows up over months and years.
In this area, the alternative to a real fitting is a big-box store: find your own size off the rack, hope it's close enough, and take what's left in stock. No one checks your width. No one asks about your arch. No one tells you when a shoe simply isn't right for your foot, they just ring you up. That's the gap a proper fitting closes.
Even weight distribution — The right fit reduces the strain your knees, hips, and lower back take on with every step.
Fewer foot problems — Properly fit shoes help prevent blisters, bunions, and plantar fasciitis before they start, instead of treating them after.
All-day comfort — The right width and arch support means you're not adjusting, wincing, or swapping shoes by hour three.
Fewer wasted purchases — Get it right the first time, instead of buying three pairs hoping one of them finally feels okay.
Frequently Asked Questions
Where is Potter's Shoes located?
316 Dakota Ave S, Huron, SD 57350, in downtown Huron..
What brands does Potter's Shoes carry?
Birkenstock, Dansko, Naot, Clarks, Keen, Merrell, New Balance, Taos, Born, Chaco, Teva, Alegria, Aetrex, Smartwool, and more than a dozen others chosen for fit and support.
Does Potter's Shoes offer professional shoe fitting?
Yes — every visit starts with a hands-on measurement of length, width, and arch. It's been the store's specialty since it opened in 1941.
What are Potter's Shoes hours?
Monday through Saturday, 9:30 a.m. to 5:30 p.m. Closed Sunday.
Can I get fitted outside of normal business hours?
Yes. Fittings before or after regular hours are available by appointment. Call 605-352-2887 to schedule.
Does Potter's Shoes carry work boots?
Yes, alongside dress, casual, and comfort footwear, plus handbags and Smartwool socks and apparel.
Do you offer concierge shopping for customers who don't live near Huron?
Yes. Call and describe what you need, and Potter's will pull options based on your size and history and ship them to you, free of charge.
Can I special order a shoe you don't have in stock?
Yes, special orders are always welcome. Call 605-352-2887 and Potter's will help track down the right shoe.
Testimonials
"Amazing store. Lots of options, and the sweetest, most accommodating people. They know exactly how to help you find what you need."
— Deserei Westin
"Great service and excellent product. Susan and Bush have taken care of my footwear for years. Ordered Clarks and Smartwool socks on a Friday, had them by Monday."
— Jon Hof
"This place is a gem. Well worth a trip to see them. They'll have something in your size."
— Douglas Stansfield
"Personalized shopping. They get to know each person, and remember you and your needs when you return. Peace-of-mind shopping with excellent service."
— David Kallappa Jr
85 years, same family, same standard
Potter's opened on Dakota Avenue in 1941 and has stayed a family business ever since. Three generations later, the address hasn't changed, and neither has the approach: fit comes first, before style, before the sale.
People still drive in from outside Huron just for the fitting. It's not a bigger selection that brings them back. It's a fitter who remembers what they bought last time and why it worked.
"Comfort, style, or a foot problem to solve. Whatever brought you in, fit comes first."
1941 — Founded
85 — Years family owned
30+ — Brands carried
1 — Fit, done right the first time
Come visit us
Get In Touch
Hours
Monday – Saturday: 9:30 AM – 5:30 PM
Sunday: Closed
Phone
316 Dakota Ave S
Huron
South Dakota, 57350
Shop: 316 Dakota Ave S, Huron South Dakota 57350
Call (605) 352-2887
Email:
Site: http://www.pottershoes.com/